Turbana: Facebook Launch
“Win 25K for your Cause”
Turbana, as a socially conscious brand, needed to connect and engage an unaware consumer. By allowing consumers to nominate non-profit organizations for a chance to win $25,000, my team helped the brand gain an engaged and interested audience.

Objective

To launch Turbana’s  social media presence and garner socially conscious followers.

Tactics

Sweepstake, Facebook voting app, Twitter party, influencer partnerships, social media content and a post-campaign brand experience.



Facebook Launch Results

Earned Media Impressions
Social Media Interactions
% Facebook Page Growth
% Increase in Website Traffic
2015 Best Social Network Social Media Campaign

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