Miami City Ballet
The Nutcracker
Based on the insights and results from the previous campaign, my team collaborated with the Paid Digital Media team to identify three main consumer groups to receive customized and relevant brand stories. Utilizing Facebook Instant Experiences we delivered long form unique content for our audiences of Dance Moms, Holiday Aficionados and the Loyal Ballet Enthusiasts.


Raise awareness of Miami City Ballet’s new production of George Balanchine’s The Nutcracker®.


Facebook and Instagram Instant Experiences and Video Ads.

Core Target
Facebook Instant Experience
Dance Moms
Holiday Enthusiasts