I create integrated marketing campaigns rooted in brand strategy, high-quality creative, and measurable results (ROI). My career was born and bred in digital and social media and I employ a modern, agile methodology. Leading projects from concept to completion, I excel at brainstorming, strategy development, design process, presentations, and brand communication. I thrive in a collaborative environment, the project comes first and frequently benefits from a multi-disciplinary perspective. Instrumental to this is empowering my team by inspiring, motivating, and mentoring creatives of all levels. I aim to foster a supportive work culture that allows my team to collaborate with the client to develop insightful, innovative work.
Turbana, an established brand name in the produce market since 1970, had relatively no online presence. Our team was tasked to develop and accurately share their brand story of corporate social responsibility, community service, and fair trade practices across multiple platforms.
Leading a creative team in 2017, we collaborated with the Paid Digital Media team to integrate editorial-style content into Miami City Ballet’s paid social media advertisements. Based on insights from the 2017-2018 season campaigns, we identified three main consumer groups to tailor content in future marketing efforts.
Maps Production House began back in the 1990’s as a motor home rental company for production firms. As their portfolio of products expanded we were asked to create a new brand identity to position them as a full production house.
By transitioning Elle Becerra from an event coordinator to a small events production company, we established a fierce brand image and online presence that, once completed, increased lead generation by 300%
A collection of my work from visual identity development and web design to social media content and event production.
