Ashley Cluskey-Gallagher
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Ashley Cluskey-Gallagher
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Meet Me

I create integrated marketing campaigns rooted in brand strategy, high-quality creative, and measurable results (ROI). My career was born and bred in digital and social media and I employ a modern, agile methodology. Leading projects from concept to completion, I excel at brainstorming, strategy development, design process, presentations, and brand communication. I thrive in a collaborative environment, the project comes first and frequently benefits from a multi-disciplinary perspective. Instrumental to this is empowering my team by inspiring, motivating, and mentoring creatives of all levels. I aim to foster a supportive work culture that allows my team to collaborate with the client to develop insightful, innovative work.

Facebook Launch

To launch their digital persona, we coordinated a social media campaign and grassroots initiatives to introduce the brand to the North American, socially conscious consumer.

Brand Identity Development

A new tagline, visual identity, photography, and website captures the brand essence and shares the Turbana brand story with the North American consumer.

Instagram Campaign

After building a loyal brand following online, Fyffes acquired Turbana in 2016. The European brand tasked us to transition the Turbana socially conscious followers to a new North American digital presence.


Turbana

Turbana, an established brand name in the produce market since 1970, had relatively no online presence. Our team was tasked to develop and accurately share their brand story of corporate social responsibility, community service, and fair trade practices across multiple platforms.

ROLE: SENIOR ART DIRECTOR

Editorial Content

Utilizing Facebook Instant Experiences, we created long-form content to drive engagement and nurture interest and intent.

The Nutcracker

Building off our success with editorial-style content, we identified three main consumer groups and created ads highlighting promos, sales, and editorial stories relevant to each profile.

Pre-Season Subscriptions

We created new marketing materials highlighting the special pre-season prices and diverse performances offered that year.


Miami City Ballet

Leading a creative team in 2017, we collaborated with the Paid Digital Media team to integrate editorial-style content into Miami City Ballet’s paid social media advertisements. Based on insights from the 2017-2018 season campaigns, we identified three main consumer groups to tailor content in future marketing efforts.

ROLE: SENIOR ART DIRECTOR TO ASSOCIATE CREATIVE DIRECTOR

Social Media

After an intensive social media audit, our team developed a social media strategy to re-launch their online presence and developed content to showcase their expertise.

Printed Materials

New look books and take-away cards were created to provide different targets with the information they were looking for on the array of services at Maps Production House.

Website

To properly convey their a la carte production services and brand image, we updated their brand voice and website UX and UI.


Maps Production House

Maps Production House began back in the 1990’s as a motor home rental company for production firms. As their portfolio of products expanded we were asked to create a new brand identity to position them as a full production house.

ROLE: CREATIVE

Online Presence

We designed a UI/UX experience to mimic how one might also browse Pinterest, updating seasonally with the latest trends in event design.

Brand Communication

By developing the brand’s visual communication and creating a mission statement and press kit, we were able to create a distinctive brand.


Events by Elle

By transitioning Elle Becerra from an event coordinator to a small events production company, we established a fierce brand image and online presence that, once completed, increased lead generation by 300%

ROLE: SENIOR ART DIRECTOR

Design & Projects

A collection of my work from visual identity development and web design to social media content and event production.

Crown Pointe Hotel & Spa

Off the Beaten Path social media campaign

LA ALLSTARS

Website design

Toppel Career Center

2025 Strategic Plan print and microsite

Oster

Oster® 10 in 1 Multifunction Rice Cooker video series

Knox Medical

Brand identity development and website design

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