Turbana: Merger transition
Fyffes – Golden Ticket
In 2016 Fyffes, a European brand, acquired Turbana. Since the Turbana social media presence had a loyal following, Fyffes decided to merge Facebook pages and smoothly transition the content to sustain their audience. As a Senior Art Director, I lead a creative team to develop a social media contest that introduced the Fyffes brand to North America, increasing knowledge and awareness to an existing audience.


To convert and educate existing followers after a brand acquisition.


Sweepstake, Layered Content Plan, In-Store Activation.


13,000 Additional Facebook Followers | 415% Increase in Instagram Followers | 1 Million People Reached.