Fyffes – Golden Ticket In 2016 Fyffes, a European brand, acquired Turbana. Since the Turbana social media presence had a loyal following, Fyffes decided to merge Facebook pages and smoothly transition the content to sustain their audience. As a Senior Art Director, I lead a creative team to develop a social media contest that introduced the Fyffes brand to North America, increasing knowledge and awareness to an existing audience.
Objective
To convert and educate existing followers after a brand acquisition.
