Miami City Ballet
2017-2018 Paid Editorial
Behind the scenes content highlighting the diverse talent Miami City Ballet has to offer. My creative team developed content that aimed to raise awareness to new ballet audiences but also engage existing loyal followers. The results of this campaign garnered data which the brand utilized to create strategies for customization and personalization of their ads.


To increase click-through rates to the website.


Instant Experiences in Facebook and Instagram.


3% lift in ticket sales.