Toppel Career Center
2025 Strategic Plan
Equipped with a state-of-the art building and a diverse, highly-trained and growing staff, The Toppel Career Center of the University of Miami was well positioned to solidify its role as one of the best career centers in the country in 2016. In order to achieve this, they meticulously outlined a 5-year strategic plan: Career Services is Everybody’s Business.

The Ask

Take this extensive plan and create an easy to read book, downloadable PDF, and interactive website in order to share their plan with alumni, UM staff, and current or potential students and parents.

The Concept

Playing off of the style of the center itself, we created a design that was funky yet professional with a color scheme that was 100% Miami.

Toppel Career Center Strategic Plan Cover
Click here to see the microsite

Click here to view PDF design