eLocal
B2B Messaging & Roll Out
Consumer-Centric Messaging Strategy for Advertisers in Home Services and Legal
Develop Target Personas
Personas based on each target’s advertising experience, goals, and pain points.
Outlined messaging for each persona – benefit statements, proof points, and product features that align with their needs
Consistent Brand Voice & Visual Identity
With messaging and brand voice guides in place, we could update how we present the brand to the world, starting with sales landing pages.
Explainer Video
This longer explainer video was cut into 3 shorter video ads that brought users to the full video on our sales landing pages
Sending Traffic to Site
Created cohesive, branded email templates to enable the copywriting team to create weekly emails without designers or developers